5 Ways To Increase Contract Training Sales
Top 5 Ways To Increase Your Contract Training Revenue
1. Find Your Top 50
Strategic selling requires knowing your geographical area, so spend time researching the top 50 businesses that you should contact. Focusing on your top 50 helps to narrow your message and better understand your audience. For example, perhaps you are surrounded by manufacturing facilities...Well, then it might be a good idea to understand the deficiencies that exist in the manufacturing industry today in terms of employee skills. Use this information to customize a program that focuses on upskilling manufacturing employees.
2. Make Phone Calls
Many people are afraid to make phone calls to potential clients or they have convinced themselves that phone calls are not a productive use of their time. This isn’t true! Phone calls are a great way to connect with your prospects. Phone calls are personal and
effective. Your approach and preparation prior to making phone calls is key to making this work. You need to have an idea of what you are going to say, you need to rehearse a bit before diving into a phone call blitz, and you need to smile. That’s right, it has been said again and again, but people are able to tell if you mean what you say by your tone, so smile, and relax!
3. Being Part of a College Matters, Use The Advantage!
It is easy to get caught up in the day-to-day activities and forget that we are part of something bigger. Our college or university has prestige and knowledgeable people on campus, share this knowledge with your community. Send an email to all of the department chairs inquiring about who has published recently, check out their books and articles, and apply that newfound information to one of your programs. Sharing information is key to creating value.
4. Campaign Strategically Via Email
You probably have a marketing department to help you with this step, but it is critical that you generate content ideas. Part of being able to get meetings with top businesses in your area relies on your knowledge of the trends in business...You need to know what is happening and you need to let area businesses know that your department can help with training needs.
5. Host Your Own Events
One great way to generate opportunity and create buzz around your department is by hosting your own event. Colleges are a hub for exceptional talent. Consider asking faculty and other subject matter experts to speak at your event. Many of these individuals have tremendous experience, knowledge of best practices, innovative ideas, and groundbreaking technologies regarding our marketplace.
Want more information like this? Join Community Coaching, our subscription service that offers TWO live calls per month with a business development expert!
Did you ever wish you could just ask someone which direction to take with your newest program launch? Or how you might be able to motivate your business development team to make sales calls?
A subscription to Community Coaching provides you with two LIVE 1-hour phone calls per month and if you keep your subscription for 3 months, you will receive access to our newest class launching Summer 2019 for FREE! During the live calls, Brian will share his proven process to win new business.
Many of our clients have said that just talking to Brian is energizing and inspirational. Now, you have the opportunity to chat with Brian in an open forum twice a month. Each call lasts one hour and together, with your colleagues across the globe, you will have the chance to brainstorm business development ideas and put plans into action to win new business.
Act today so you will be able to join our next call. Calls are scheduled the first and third Friday each month at 11 a.m. ET.
Subscriptions will renew monthly after your first month's purchase, however you may cancel your subscription at any time with no penalty.