Who is in charge of learning?
When business development is running efficiently, programming can focus on developing new programs, evaluating current programs, hiring talented trainers and participating in the sales process from a learning outcomes perspective. When programming is focused on learning what programs would best serve the community and industry, a strategy naturally develops to help business development increase revenue. A good strategy ensures that business development and programming are working together create innovative programs that respond to the needs of the community and area businesses.
We believe that program managers should focus on...