So I think it is pretty evident that I love TED Talks; I find them inspiring and informative. I have been following Simon Sinek for quite a while and he never fails to open my eyes to new ways of thinking. He has written many wonderful books. I particularly like ‘Start with Why,’ which provides insight into how great leaders embolden us to take action. Mr. Sinek delves into the question of why…Why do we do what we do? What makes us buy one product over another? How does our brain work when it comes to decision-making? Mr. Sinek challenges us to lead our lives by looking inward and starting with WHY.