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Why Companies Need to Offer Customized Training 

By  Colleen Mallory

Customization is the idea that learning is modified to meet the learner's style, perhaps even giving the learner the opportunity to change how content is presented. When we focus on offering a personalized journey for the learner, we take into consideration the individual learner's pace, perhaps even altering the offerings based on responses to activities. In the corporate environment, the intent is on identifying the areas that need improvement and pivoting the training to meet that identified need. 


Last year, the Bill and Melinda Gates Foundation and the Chan Zuckerberg Initiative jointly funded a 12 million dollar initiative to support new ways of tailoring classroom instruction in the K-12 environment. Since 2009, the Gates Foundation has given more than $300 million to support research and development of personalized learning. If the concept of personalized learning is expanded with the younger generation, the expectation will be that businesses will need to provide the same kind of nurturing to employees and clients as the workforce begins to accept recent graduates. 

So far, personalized learning has grown in popularity and sparked interest, but we have only just begun to see this trend in action. The idea of providing a learning path that integrates a person's interests, style of learning, responses to questions, and previously acquired knowledge is intriguing for the business learner. If we can create a learning journey that progressively builds on knowledge and keeps the learner's interests because we have personalized the curriculum to change based on interest, progress, or responses, then we are really nurturing and educating our employees and clients. 

Colleen Mallory


Colleen is a writer, teacher, and avid reader. Her love of philosophy transcends every one of her pursuits.

Colleen Mallory

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